Writing to ignite

As a copywriter and entrepreneur, I am convinced of the added value of structured networking. Boomerang provides the right tools for this. It is instructive and inspiring to attend the weekly breakfast sessions and make an active contribution. Thanks to the pitches, the 10-minute presentations and especially the 1-on-1 sessions, you get to know other entrepreneurs better. With that knowledge in your baggage, you can be each other’s ambassador.

My motto as a copywriter is, “Writing to ignite”. A message must captivate, be written comprehensibly and, above all, stick. Be easily found by search engines such as Google. And inspire and be easy to remember at elevator pitches and company presentations.

Storytelling runs like a thread through all business activities. A personal story convinces and sticks. Stories are fun to tell and to listen to. And they are easy to relay. I challenge entrepreneurs to step outside their comfort zone and make themselves vulnerable. Success stories are not always convincing. It gives much more recognition and insight if you tell how you achieved your goals through trial and error.

Over 25 years of experience as a copywriter guarantee a sharp pen, creative ideas, clear advice and interactive writing and presentation training.