The best marketing for SMEs

Getting the chance to present your product or service in front of new prospects. The goal of both on, and offline marketing. As marketing specialists, we know better than anyone that the marketing mix will be different for all businesses to achieve success. A big component is word of mouth, you actually want to have that as the backbone of your marketing strategy. But how do you achieve this? Through networking! Networking is the best way to advertise your business and establish yourself as a valuable and reliable partner.

The beauty of networking is that you have personal contact with potential clients and partners. You can show who you are and what you stand for, and this often has much more impact than if you are only active online. By networking you build trust, and this is essential for establishing successful business relationships.

Carin Heutinck and Erik Luten make online and offline marketing even more beautiful!

Networking goes beyond personal contact. It is also about sharing knowledge and experiences with others in the industry and creating a community of professionals who support and inspire each other. Networking allows you to learn from others and continue to develop yourself as an entrepreneur.
But this is not accomplished by throwing in a few bitterballen and glasses of beer once a month or quarter with ever-changing people. This can be fun too, of course, but if you want to generate a continuous stream of recommendations, you will have to work in a structured way and with a purpose. Boomerang can do that like no other. Everything they do is simple, effective and consistently executable. You just have to do it of course…!

As an online marketing specialist, I can also confirm that networking plays an important role in our strategies for SME entrepreneurs. Through our network, we can find valuable partners for collaborations and can establish ourselves as experts in the industry. This leads not only to more customers and sales, but also to a strong reputation in the market.

So as an SME entrepreneur, you should definitely network. It is the best way to present yourself as a valuable and reliable partner and to grow as a professional. I recommend it to everyone to be active in the industry and keep building valuable relationships.