Meet Them Where They Stand
Why Business Cards Still Matter
In a world buzzing with digital apps and QR codes, it’s tempting to think the humble business card is outdated. But here’s the thing: not everyone’s using the same tools you are—and that’s okay. Business relationships are built on connection, not compatibility of tech.
Whether it’s a quick chat after a networking event, a handshake at a local market, or a serendipitous introduction over coffee, you’ve got seconds to leave a lasting impression. Fumbling with your phone to scan a random app—or worse, asking someone else to—can feel clunky, even inconsiderate.
Not Everyone’s On “That” App
Maybe you’re on Hello. Or Blinq. Or Popl. But the entrepreneur across from you? They’re still using paper. Or maybe they just deleted that app you’re excited about. No shade to tech—but we need to remember: not everyone wants to connect the same way.
Especially in local business circles, personal presence still wins. And showing up prepared—yes, with a simple business card—can be the difference between a missed connection and a meaningful one.
Carry Cards. It’s Kind. It’s Smart.
You don’t have to give up your digital tools. But carrying business cards? It’s about accessibility. Respect. And showing you care about meeting people where they stand, not just where you swipe.
It says:
- “I value your time.”
- “You don’t have to download anything just to connect with me.”
- “I’m easy to follow up with—here’s everything you need.”
Simple. Effective. Respectful.
Boomerang’s Take: Personal. Professional. Together.
At Boomerang, we believe in building reciprocal, real-world relationships—online and offline. And sometimes? That starts with handing over a well-designed, old-school business card.
So go ahead—be the one who brings both the app and the card. Meet people where they are, not where you wish they’d be.
Because in business and in community, that’s where trust begins.